Focus and Scope

Focus and Scope

Leisure Management and Marketing (LMM) is an international peer-reviewed open access journal dedicated to advancing interdisciplinary scholarship at the intersection of leisure studies, management science, and marketing strategy. The journal addresses the growing need for rigorous analytical frameworks that explain how leisure organizations create value, build competitive advantage, and engage consumers across diverse global markets.

Scope

LMM welcomes original research articles, theoretical contributions, systematic reviews, and empirical studies that investigate leisure as a domain of economic, organizational, and cultural activity. The journal bridges disciplinary boundaries, drawing on management theory, consumer behavior, strategic marketing, service design, and leisure studies to generate insights applicable to both academic scholarship and industry practice.

Topics of Interest

Submissions are welcomed on, but not limited to, the following topics:

  • Leisure consumer behavior, motivation, and experience design
  • Brand strategy and brand equity in leisure and entertainment industries
  • Digital transformation and technology adoption in leisure organizations
  • Sustainability, corporate social responsibility, and ethical consumption in leisure
  • Marketing strategy for tourism, hospitality, sports, gaming, and cultural industries
  • Organizational management and leadership in leisure enterprises
  • Pricing, revenue management, and business models in leisure markets
  • Cross-cultural perspectives on leisure consumption and marketing
  • Social media, influencer marketing, and digital engagement in leisure
  • Event management, sponsorship, and experiential marketing
  • Health, wellbeing, and the economics of recreational activity

Types of Articles

LMM publishes the following article types:

  • Original Research Articles — empirical studies using quantitative, qualitative, or mixed methods
  • Theoretical Articles — contributions that develop or critically examine conceptual frameworks
  • Systematic Reviews and Meta-Analyses — comprehensive syntheses of existing literature
  • Case Studies — in-depth analyses of organizations, campaigns, or market phenomena
  • Short Communications — brief reports on emerging findings or methodological innovations

Open Access Policy

LMM is a fully open access journal. All published articles are freely available online immediately upon publication. Authors retain copyright under a Creative Commons license, enabling broad dissemination and reuse of their work.